Diamond Lifestyle 10 Feb 2014

 Internationally acclaimed contemporary Indian dining concept to open at The Address Dubai Mall, early 2014

 Diamond Lifestyle is one of the newest additions to the UAE’s lifestyle hospitality sector, having been founded in 2013 with the aim of becoming a key player operating a number of high-energy luxury restaurants and lounges in the GCC, Turkey and South East Asia. Today Diamond Lifestyle, which is managed by Al Masah Capital Limited, is pleased to announce the upcoming opening of its first UAE operation, La Porte Des Indes, a critically acclaimed Indian restaurant concept with successful existing venues in London’s Marylebone and Brussels. The regional outlet of the brand will be located in The Address Dubai Mall with a planned opening date of early 2014.

Of the opening, Shailesh Dash, Chairman of Diamond Lifestyle comments, “We are delighted to announce our first fine dining operation in the UAE in the form of La Porte Des Indes. We feel that this concept has the potential to become one of the leading F&B destinations in the Emirates and that the restaurant will aptly showcase our commitment to combining service, ambiance and cuisine into a world-class customer experience. We intend to open many further restaurants in the fine dining and lounge space in a careful strategy that will result in an outstanding portfolio.”

Literally meaning Gateway to India, the inspiration behind La Porte Des Indes reflects the cuisine of the Gallic influenced dishes representative of Pondicherry, a former French colony in India. As with London and Brussels, Group Executive Chef Mehernosh Mody will oversee the Dubai kitchen. Chef Mehernosh’s successful tenure with La Porte Des Indes comes from many months spent in Pondicherry where he fully immersed himself in the traditional French-Creole communities and researched guarded recipes from French, Tamil and Creole families. He will visit Dubai frequently, consulting on the menu, new additions and any modifications required for the Middle Eastern palate. Of the opening, Mehernosh Mody comments, ‘’La Porte Des Indes in Dubai will be another jewel in our crown and bring a new dimension to fine dining in a fast evolving, vibrant city, with exemplary food and service and a touch of Indian hospitality.’’

Located on the ground floor of The Address Dubai Mall, La Porte Des Indes Dubai will be within easy distance of the DIFC and Downtown Dubai as well as enjoying pedestrian access from within the Dubai Mall itself. The restaurant will enjoy a contemporary setting featuring high ceilings and a minimal, sleek design aesthetic that will perfectly compliment the quality of the food and beverage offering. Diamond Lifestyle has spent several months building the team that will be supported by Mehernosh and his team and represents many years of combined experience in the UAE’s hospitality industry. The La Porte des Indes brand is owned by the Blue Elephant Group, also owner of the globally acclaimed Blue Elephant brand.

 Notes To Editors: About Diamond Lifestyle and Al Masah Capital Ltd Diamond Lifestyle is a hospitality company that will develop, manage and operate a portfolio of high-energy restaurants and lounges, as well as luxury catering services, with a focus on the GCC, Turkey and South-East Asia. The company was established in 2013 with the vision of becoming the market leading lifestyle platform in the hospitality industry by combining service, ambience and cuisine into a fantastic overall customer experience. The team at Diamond Lifestyle has over 200 years combined experience in the luxury hospitality sector. Coupled with the growth potential of these regions, the team are well placed to both provide a great experience for their customers while also generating good returns for investors. The business operates across the following sectors: Fine Dining, Casual Dining, Clubs & Lounges, QSR and Catering.

Diamond Lifestyle is managed by Al Masah Capital Ltd. Al Masah Capital Limited was established in 2010 by Shailesh Dash, in order to provide investment management expertise and access to the opportunities provided primarily in Alternative Investments in the Middle East and North Africa region, for individuals and entities wishing to participate in such markets. Among other sectors, Al Masah manages 3 private equity platforms: Healthcare, Education and Food and Beverage.

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